Note from Author
In this revision the project scope is reduced by about 50% by taking out the 3D experience and starting with a dynamic van configurator form that utilizes static images to visualize the options. This approach will allow Nook to still enhance the lead pipeline with a build and price experience, while deferring the 3D experience and social media sharing to a future extension of this project.
See example of approach here: https://design.studio-shed.com/summit-308
The 3D model is still used for exterior color choices, but the rest of the experience is static graphics that I am dynamically positioning based off the array of options selected.
See example of approach here: https://design.studio-shed.com/summit-308
The 3D model is still used for exterior color choices, but the rest of the experience is static graphics that I am dynamically positioning based off the array of options selected.
-- Rolo Garcia
Proposal for Custom Digital Marketing Software for Nook (Los Angeles, CA)
Revised July 2024
My name is Rolo, a highly skilled full-stack web developer with over 20 years of experience. I am passionate about crafting custom software solutions that empower businesses to achieve their digital marketing goals. I am reaching out to Nook today to propose my services in developing a cutting-edge digital marketing software package specifically tailored to your needs.
Project Understanding
Through my research, I understand that Nook is in need of a custom software solution to address several key marketing objectives. These include:
Generating qualified sales leads by guiding website visitors through an interactive product configurator that allows for personalized product experiences.
Capturing valuable user information (name and email) during the personalization process to nurture leads and build customer relationships.
Providing a user-friendly summary page where customers can review their personalized configurations, share them with friends or family on social media platforms, or proceed to order directly.
Proposed Solution
I propose developing a comprehensive digital marketing software package that encompasses:
Front-End Development: An engaging and user-friendly form-based product configurator interface for product personalization. Includes links to dynamic popups to display with photos, diagrams, and additional text to enhance the user experience.
Back-End Development: A robust back-end system to manage user data, product configurations, and saving configurations to a central database.
CRM Integration: Seamless integration with Nook's existing CRM system (e.g., HubSpot) to manage leads and customer relationships.
Email Marketing Automation: Integration with an email marketing platform (e.g., Hubspot or Mailchimp, etc) to trigger personalized email nurture campaigns based on user interactions and contact properties.
Data Analytics: Implementation of analytics tools to track user behavior and measure the effectiveness of the marketing campaign.
Visualization
Data flow between the front-end and back-end systems
Integration with Nook's CRM and email marketing platform and setup for automated email nurture campaigns
Proposal
I am proposing a fixed-cost project with a total cost of $12,000, paid in monthly installments of $4,000 over a period of 3 months.
This option provides a clear budget and predictable costs, with a project timeline that allows for ongoing support and tweaks during the initial period included into the cost.
Includes Industry Exclusivity Agreement: Rolo will not build a configurator app for any other recreation / camper van companies for the next 10 years.
Includes 2- Year Maintenance, Support and Software Fix-It Warranty Agreement: Rolo will help fix any issues,outages, system breakdowns, bugs or strange use cases that come up for the period of 2 years.
Deliverables
All delivered code will be industry standard PHP, HTML, CSS, Javascript that will become property of Nook.
All designs mock ups and final graphics will become property of Nook.
Complete working site code deployed to a cloud web server hosting paid by Nook (~$20/month)
Complete integration with CRM and email systems managed and paid by Nook (varies by email list size)
Assumptions
Nook to provide all original photo and product design graphics that will be composed and modified for use in the configurator app such as colors, textures, material close ups, names, descriptions, pricing logic, configuration rules, exclusions, bundling, delivery, order process, form fields, disclaimers, and any other content that is specific to the business or product operation.
Next Steps
I am confident that my skills and experience can deliver a solution that meets Nook's specific needs. To provide a clearer roadmap, here's a short schedule template for each project phase, outlining the expected deliverables and their timeframe (weeks):
Phase 1: Requirements Gathering & Planning (1-2 weeks)
Deliverables: Project kickoff meeting, detailed requirement document, system architecture design
Phase 2: Development (3-5 weeks)
Deliverables: Functional front-end prototype, secure back-end development, integration with CRM and email marketing platform
Phase 3: Testing & Deployment (1-2 weeks)
Deliverables: Rigorous testing of all functionalities, bug fixes, system deployment on a staging server for client approval
Phase 4: Training & Launch (1 week)
Deliverables: User training materials, system launch on production server, post-launch support
Note: This timeframe is an estimate and may vary depending on the project's complexity and your specific requirements. We can refine the schedule during the initial meeting to ensure it aligns perfectly with your expectations.
Thank you for your time and consideration.
Sincerely,
Rolo Garcia
rolando.garcia@gmail.com
SEE MORE RECOMMENDATIONS FROM PAST CLIENT ON MY LINKED IN PROFILE
https://www.linkedin.com/in/rolandogarcia/